Since we never got an answer to this, I'm bringing it up as a separate question:
This site needs more eyeballs, specifically ones that are qualified to answer questions here. (Our unanswered rate is hovering at around 10 percent.) One way to do this would be to advertise in industry publications.
Is Stack Exchange willing to foot the bill for this? (Maybe a Stack Exchange employee could chime in about this?)
What publications or websites would be appropriate for this? (I'll start some CW answers where we can put down publications, and let's indicate why they're appropriate.)